Have you ever noticed how some people seem to age faster than others? Skin aging is a deeply individual phenomenon, caused by intrinsic and extrinsic factors, which sometimes complicates the recommendation of anti-aging products to those looking for them: you may be 35 years old and dealing with loss of firmness, or 55 years old and just starting to notice the first fine lines around your eyes. The ideal would be to find an anti-aging skincare product that was capable of acting on different signs of aging as needed, targeting the individual needs of your skin, right? If you said yes, the Eucerin Hyaluron-Filler Epigenetic Serum might just be about to revolutionize your skincare routine.
What is epigenetics?
The Eucerin Hyaluron-Filler Epigenetic Serum, the latest anti-aging launch from Eucerin, is an anti-aging serum that harnesses the science of epigenetics to target the most common signs of visible skin aging. But what does that actually mean, you may be wondering? What even is epigenetics?
Broadly defined, epigenetics is a field of scientific research that investigates how environmental influences can affect gene expression, essentially “turning on” or “turning off” specific genes. The easiest way to grasp this concept is to think about pairs of identical twins: they share the same DNA and often look nearly indistinguishable as babies, but they don’t necessarily stay that way throughout their lives. Lifestyle and environmental influences play a big role!
Dr. Marc Winnefeld, Head of Department-Applied Skin Research at Beiersdorf, Eucerin‘s parent company, explains how epigenetics can be applied to the study of skin aging: “Our skin cells ‘use’ more than 15,000 genes [that] go about their daily tasks–renewing, repairing, producing collagen etc. As we age, and depending on external factors, blockages appear on the skin code. […] These blockages can cause individual genes to be silenced, resulting in ‘readout errors’ of the code, so that the cell can no longer fully run its biological processes.”
This silencing of individual genes can often manifest as visible signs of aging: think dullness, fine lines, wrinkles, loss of firmness, and so on.
“The good news,” Dr. Marc Winnefeld continues, “is that this silencing is reversible, and numerous studies show that positive external influences can reactivate the silenced genes. […] It is a matter of switching on the positive mechanisms and switching off the skin-aging mechanisms. And this can include, in addition to a healthy lifestyle, epigenetically active ingredients in cosmetics.”
How Eucerin uses epigenetics to target skin aging
For 15 years, Eucerin has dedicated itself to studying these interactions, seeking the best way to apply epigenetic science to the skin aging process in order to prevent and reverse it.
50.000 active ingredient tests and 15 scientific publications later, Eucerin has arrived at the patented Age Clock Technology, a disruptive algorithm that is able to measure the biological age of the skin, which is influenced by factors such as genetics and lifestyle. We’re not talking about chronological age here–you may be 35, but is your skin 35? That was the question Eucerin needed to answer in order to develop epigenetically active skincare.
The breakthrough ingredient arrived with the discovery of Epicelline®, a powerful active ingredient that acts at the cellular level, reactivating skin genes at the root and restoring full cell function. This prompts the cell to “act younger” and, thus, visibly reduces signs of skin aging–all in just 4 weeks!
Introducing the Eucerin Hyaluron-Filler Epigenetic Serum
So much scientific research could only culminate in a truly innovative product: enter the Eucerin Hyaluron-Filler Epigenetic Serum, the first epigenetically active anti-aging serum from Eucerin.
The base formula of this serum is already impressive enough: it contains hydrating and plumping hyaluronic acid (macro and micro), soothing enoxolone, and glycine saponin, an extract of soybean germ that stimulates the skin’s own production of hyaluronic acid, collagen, and elastin. The key ingredient is, of course, Epicelline®, the epigenetically active ingredient that will act directly on the cell in order to prevent and reverse signs of skin aging.
Through this unique combination of ingredients, the Eucerin Hyaluron-Filler Epigenetic Serum is able to target 10 distinct signs of skin aging, namely:
- It boosts skin firmness;
- Provides a lifting effect;
- Minimizes wrinkles;
- Minimizes fine lines;
- Restores the facial contours;
- Promotes hydration;
- Increases radiance;
- Rejuvenates the complexion;
- Evens out the complexion;
- Improves texture and smoothness.
Clinical studies show that, when used twice a day, Eucerin Hyaluron-Filler Epigenetic Serum produces visible results in just 4 weeks–a pretty impressive result, and true to Eucerin‘s goal of turning back the clock through the power of epigenetics!
Discover the full potential of Eucerin Hyaluron-Filler Epigenetic Serum in the shop, and don’t forget to explore the rest of the Eucerin Hyaluron-Filler range–if you’re looking for anti-aging solutions backed by science, you’ll find what you need there!
