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How To Use Eyebrow Makeup: A Product Guide

How To Use Eyebrow Makeup: A Product Guide

how-to-do-eyebrow-makeup

They say that eyebrows are the frame of your face, and we couldn’t agree more! Whether you go for subtle eyebrow definition or even only combing, your look will be immediately more put together, even if that is the only makeup step that you do. On the other end, you may go for intense eyebrow definition, which usually suits perfectly a more dramatic makeup look. The bottom line is: it doesn’t matter how intense or subdued your eyebrow makeup goes, it’ll significantly improve any makeup look and highlight your eyes! You may use eyebrow makeup to define, fill in or style your eyebrows depending on the makeup products and techniques that you use. When it comes to the result, you may go just as intense or subtle as you like—and, of course, your preferences may change every day!

A guide to different brow makeup formulas

Let’s start with the easy, and then slowly go to those products which require more skill when it comes to application! You may use them alone or combine them to get a professional brow look. It all depends on your time, look and skill set! Each formula will have one or more application techniques, but we’re going to clarify and simplify it all, so eyebrow makeup feels easy even for beginners! If you’re wondering how to fill in eyebrows or how to do eyebrow makeup, then keep on reading and pick the one that looks and sounds best for you.

Brow setting gel

The favorite brow product of this author and, by far, the easiest for everyday use: brow mascara, also known as brow setting gel. With a built-in brush that comes with the right amount of product straight from the tube, this eyebrow wizard transforms fuzzy hair into dreamy brows. All you need is a waterproof brow-setting gel! You may go for a tinted formula if you want to add further intensity and coat each brow hair with color (ideal for those who want to conceal grey brow hairs), or a clear brow mascara just to tame and fix unruly hairs.

  • Pros: improves the appearance of your brows in seconds; controls and sets eyebrow hair throughout the day; may be combined with any other eyebrow product.
  • Cons: doesn’t fill in bald spots.
  • How to use

    Simply comb the brush of through the hair, in the direction of hair growth. You may add more layers and build the product to achieve a more intense look that matches your preferences and needs.

    Eyebrow pencil

    The classic brow product, in a texture that everyone knows and masters. Also easy and quick to apply, it allows you not only to fill in your brows but also to transform them and create a brand new brow shape. There are a lot of different pencil shapes, from very precise retractable pencils to classic sharpening ones. The trick to a good result is to always have a very well-sharpened pencil as well as the perfect shade (which should be lighter than your natural brow hair).

  • Pros: allows to fill in bald spots; allows to create different brow shapes.
  • Cons: doesn’t set your natural hairs; requires a careful application to avoid drawing hairs outside the shape of your brow; too much product can darken the eyebrows too much.
  • How to use

    Apply any pencil to your eyebrows with short strokes. For the best results, start in the center of your brows, move to the outer corners, and then go to the inner part of your brows. This application will help you avoid darkening the inner part too much. Lastly, comb the eyebrows with the spoolie end.

    Eyebrow powder

    Powder eyebrow products look like a regular eyeshadow, but the colors are tailor-made to suit the brow’s cold undertones. It provides your look with a naturally defined brow, as long as you choose the right shade for you—again, you should go with the rule of choosing a shade lighter than your brow hairs. All you need is a brush to work the product; in a few brush strokes, your brows will look filled in and natural. If you’re in the mood for layering, you may combine it with a clear brow gel to set the hairs!

  • Pros: allows a forgiving application; it allows you to fill in bald spots; allows you to create different brow shapes.
  • Cons: doesn’t set your natural hairs; it requires a makeup tool to apply (angled brush); too much product can darken the eyebrows too much.
  • How to use

    Directions: Use an angled brush to stamp the product on your brows (more often than not, the brush is provided with the shadow!). Use it to draw and fill in your eyebrow, starting from the center to the outer corner. Finally, using the product remaining on the brush, draw and fill the inner corner.

    Eyebrow gel

    Also known as brow pomade, brow gel is a staple in most advanced makeup users and it’s easy to understand why. With unparalleled pigmentation when it comes to eyebrow products, this presentation allows you to create all the brow shapes that you like. Using an angled brush, you’ll be able to fill in and draw new brow hairs with extreme precision as well as with water and sweat-proof resistance. Define your brows like a makeup master with a gel!

  • Pros: allows you to create brow hairs that look just like natural hair; allows for an intense brow look; fills in bald spots; allows you to create different brow shapes.
  • Cons: doesn’t set your natural hairs; requires a makeup tool to apply (angled brush); requires a steady hand and makeup skill to be perfectly applied; too much product can darken the eyebrows too much.
  • How to use

    Directions: Apply a brow gel using an angled brush. Start by applying a small amount of product to the brush and then fill in brow gaps with small, thin lines from the center of the eyebrow outwards. Use the remaining product on the brush to define the inner part of the eyebrows.

    Liquid pen

    A liquid pen is the eyebrow version of a liquid eyeliner marker. Featuring a precise felt tip, this kind of brow makeup is comparable to the previous brow product—the brow gel. With a brow pen, you can also draw natural hairs, with the sharp precision of a liner tip. The result? Full brows with no bald spots, looking just as natural as makeup goes. Ideal for those who master eyeliners and precise makeup application, this is a great option for a natural yet very defined result.

  • Pros: allows you to create brow hairs that look just like natural hair; fill in bald spots; allows to create different brow shapes.
  • Cons: doesn’t set your natural hairs; requires a steady hand and makeup skill to be perfectly applied.
  • How to use

    Directions: Apply it to your eyebrows starting by filling in the middle part. Start with small and light strokes, simulating brow hairs in the direction of their growth. Most pens require a good shake before using them.


    We hope that this guide is the answer you need to decide which is the ideal brow product for you! If you’re looking for more good ideas on how to highlight your eyes, you may like to learn everything about mascaras and eyeshadow sticks. Check our recommendations to get beautiful and easy makeup looks.

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