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JOWAÉ wants to simplify your Korean skincare

JOWAÉ wants to simplify your Korean skincare

JOWAÉ natural beauty

Korean beauty rituals are, on par with the French, some of the most revered in the world. For years now, Korean women have sworn by their elaborate 10-step skincare routines, originally created to provide the skin with everything it could possibly need to thrive in the busy urban world. Although covetable, the ritual isn’t necessarily accessible to every skincare lover. Here, at Care to Beauty, we tend to agree that 10 steps are just too many steps to go through every single day! Fortunately, French-Korean brand JOWAÉ came to our rescue.

JOWAÉ makes simple Korean-inspired skincare products

Created in 2017 with the goal to combine the intricate secrets of Asian beauty with the charming simplicity of French skincare, JOWAÉ is a pioneering fusion brand that is sure to fulfill the skin’s every need. The brand’s star ingredient, antioxidant Lumiphenols derived from the succulent-type plant Sempervivum Tectorum, are included in each formula and combined with plants used in traditional Asian medicine, to help the skin maintain its natural beauty and radiance. JOWAÉ combines an average of 93% natural ingredients in every product, restoring balance and youth to the skin through a high concentration of botanical actives.

This brand is committed to creating clean skincare that respects you as well your beliefs. For this reason, the brand doesn’t conduct animal testing, not does it use animal byproducts (except honey and beeswax) in any of its formulas. JOWAÉ products are also free of mineral oils, parabens, phenoxyethanol, and silicone. The end goal is to live in harmony in nature while benefiting from its many gifts. Want to give it a try?

Introducing’s JOWAÉ’S 4-step Korean skincare routine

Modern urban environments can be extremely damaging to the skin, due to ever-present aggressions such as pollution and UV light, not to mention stress. Unfortunately, we don’t always have the time to compensate our skin for this ongoing assault. JOWAÉ is well aware of this, and because of this, it has organized its products in a simple set of four easy and simple skincare steps. All of them are easy to complete every day – even if you think you’re too busy for skincare!

JOWAÉ proposes a simple 4-step Korean skincare routine

1. Cleanse

Cleansing the skin in the morning and evening is an essential part of the JOWAÉ ritual. Think about it: how else are you going to achieve balanced, comfortable, and healthy skin unless you cleanse it of all the impurities and pollution particles that accumulate on its surface throughout the day?

JOWAÉ offers a great variety of cleansing products: why not try the brand new Oil-in-Gel Cleanser, with a unique oil texture that removes make-up while nourishing the complexion?

2. Prepare

After cleansing, you should prepare your skin to effectively absorb the skincare products you will be using next. To that end, the brand provides you with the Hydrating Water Mist, a nurturing facial mist made from sakura blossom water. Spray this on your skin after cleansing, and your skin will be perfectly prepped for the rest of your routine.

3. Activate

This step is all about boosting your skin’s natural luminosity and radiance with a powerful multipurpose serum. JOWAÉ offers two, depending on the time of application. Try the protective Youth Concentrate Complexion Correcting in the morning, or the antioxidant Youth Concentrate Detox & Radiance Night in the evening.

4. Correct

For the fourth and final step of this routine, you will be targeting specific skin concerns using one of the many moisturizers available from the JOWAÉ range:

Follow these four steps every day, and your skin should be well on its way to recovering its natural balance and beauty. Even if you are a busy bee!