All over the world (and all over Instagram), skincare addicts have been posting their multimasking experiments for quite some time. But… what is multimasking, you ask? Simple. Multimasking consists of applying different masks on different parts of the face, in order to target your skincare treatments to your skin’s particular needs. Brands like JOWAÉ have fully embraced this practice, creating masks that feel good when used alone—but great when used together!
Get to know the JOWAÉ masks
JOWAÉ, a French-Korean skincare brand focused on natural ingredients that return harmony to the skin, offers three different face masks, all of which target different skin issues.
It’s all very simple! Use the JOWAÉ Replumping Water Mask to replenish moisture to the face, the JOWAÉ Clarifying Mineral Mask to restore your skin’s glow and radiance, and the JOWAÉ Purifying Clay Mask to cleanse and mattify the complexion.
Here at Care to Beauty, we are fans of each of these masks separately, but JOWAÉ knows the way to truly benefit from their properties is to combine them into a personalized ritual.
The pros of multimasking (or, as JOWAÉ calls it, mixing and masking)
Even though skin types are generally divided as normal, dry, oily, and combination (don’t know yours? learn all about skin types here) the fact of the matter is that most of us have different needs on different parts of our faces. It is common, for example, for people of all skin types to produce a little more oil in the T-zone, which comprises the forehead, nose, and chin. Likewise, even people with oily skin can suffer from occasional dryness in the high points of the face, such as the cheekbones. This is why JOWAÉ suggests multimasking: so we can optimize our skincare to the needs of each area of our face. What could possibly feel more luxurious than a fully customized skincare routine?
Multimasking routines you can try at home
If you’re not quite sure where to start with multimasking, JOWAÉ has a few suggestions for you. Try them all below!
- SOS Detox Mix & Mask → Apply the Purifying Clay Mask to the T-zone (forehead, nose, chin) and the Clarifying Mineral Mask to the cheeks. The combination of mattifying clay on the oiliest areas of the face, along with a glow-inducing mask on duller points such as the cheeks, will bring out the best in your complexion!
- Renewed Skin Mix & Mask → Once again, apply the Purifying Clay Mask to the T-zone, but this time combine it with the Replumping Water Mask on the cheeks. This ritual is perfect for skin that is overacting in wildly different directions, an issue people with combination skin will understand.
- Luminosity Mix & Mask → This is the perfect little concoction to give your skin a shot of luminosity to achieve that desired dewy and glowy finish. Apply the Clarifying Mineral Mask to the T-zone, and the Replumping Water Mask to the cheeks.
- Sunday Mix & Mask → This final routine is the most complete (but by no means complicated!) of the bunch. Begin by completing the SOS Detox ritual, which consists of applying the Purifying Clay Mask to the T-zone (forehead, nose, chin) and the Clarifying Mineral Mask to the cheeks. Rinse off, then apply the Replumping Water Mask all over the face. Make sure to do this on Sunday evening, so you’ll be ready to face the week with a perfect complexion!
The possibilities are endless, as long as you understand your skin’s specific needs. Have you tried multimasking? What do you think of this skincare trend?